Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-_____ consists of displays or demonstrations that promote products when and where consumers buy them.

A) breakeven analysis
B) promotional mix
C) Volume objectives
D) Institutional advertising
E) discount pricing
F) Creative selling
G) Point-of-purchase advertising
H) skimming pricing
I) pushing strategy
J) penetration
K) integrated marketing communications
L) cooperative advertising
M) odd pricing