Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-_____ means the product is the first one that comes to mind when a product category is mentioned.

A) marketing intermediary
B) Test marketing
C) Brand insistence
D) Product life cycle
E) brand names
F) wholesaler
G) family brand
H) Brand awareness
I) Convenience products
J) product line
K) wheel of retailing
L) logistics