Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-_____ are goods and services purchased to be used,either directly or indirectly,in the production of other goods for resale.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange processes
L) Business products
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding