Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-In _____,marketers can use sophisticated customer databases to combine data from several different organizational functions.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange processes
L) Business products
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding