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    Contemporary Business Study Set 1
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    Exam 11: Customer-Driven Marketing
  5. Question
    An Organization's _____ Is the Group of Potential Customers Toward
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An Organization's _____ Is the Group of Potential Customers Toward

Question 117

Question 117

Multiple Choice

An organization's _____ is the group of potential customers toward whom it directs its marketing efforts.


A) marketing demographic
B) target market
C) market segment
D) product market

Correct Answer:

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