Complete the Following Using These Terms

Multiple Choice

Complete the following using these terms.
-_____ is the collection of activities that build and maintain ongoing,mutually beneficial ties between a business and its customers and other parties.

A) outsourcing
B) Diversity
C) entrepreneur
D) Competitive differentiation
E) strategic alliance
F) Capital
G) vision
H) factors of production
I) brand
J) Relationship management
K) Not-for-profit organizations
L) Business ethics