Question 1

A _____ is a form of direct mail.

Accepted Answer

A)  door-to-door sale 
B)  party sale 
C)  brochure 
D)  vending machine

Question 2

What are the payment procedures available in exporting?

Accepted Answer

The answer of What are the payment procedures available in...

Question 3

E-tailers have high overhead and limited shelf space.

Accepted Answer

A) True 
 B)False

Question 4

Identify the type of service location in which face-to-face meetings with clients are infrequent.

Accepted Answer

A)  Mutually accessible location 
B)  Remote location 
C)  The client's location 
D)  The competitor's location

Question 5

Traditionally,manufacturing processes are laid out in one of the two formats: grid layout and free-form layout.

Accepted Answer

A) True 
 B)False

Question 6

A _____ is a concession which covers the time while you prepare your location prior to opening.

Accepted Answer

A)  rent-free use period 
B)  leasehold improvement 
C)  construction allowance 
D)  hidden charge

Question 7

In _____,an advertisement is placed in a magazine,newspaper,radio,billboard,or television and includes an order blank with a phone number,e-mail,or snail-mail address,using which customers can place immediate orders.

Accepted Answer

A)  telemarketing 
B)  direct response advertising 
C)  guerilla marketing 
D)  direct selling

Question 8

While teaching strategy at Farrell University,Jessica developed an interactive strategy-simulation game to inculcate the concept of strategy to her students.She found that they were able to grasp the concept much better from the game rather than from reading books.For two years Jessica used the game to teach students.Eventually she removed possible glitches and perfected the game.She wanted students at other universities to benefit from the simulation.The result was the launch of Simulate Strategy,Inc.Jessica places an advertisement about her product with her e-mail and contact information in the "Chronicle of Higher Education," a leading publication for University professors.Which of the following marketing strategies exemplifies this scenario?

Accepted Answer

A)  Guerilla marketing 
B)  Telemarketing 
C)  Direct sales 
D)  Direct response advertising

Question 9

In a _____ layout,the store is laid out in sections with aisles that angle or meander through the store.

Accepted Answer

A)  production line 
B)  free-form 
C)  grid 
D)  process

Question 10

Which of the following statements is true of catalogs?

Accepted Answer

A)  Catalogs do not target particular types of consumers. 
B)  Creating and disseminating catalogs online increases company costs. 
C)  Most part-time entrepreneurs typically use existing catalogs for their products. 
D)  Catalogs do not focus on any particular types of products.

Question 11

Which of the following layouts is more typically found in upscale department stores?

Accepted Answer

A)  Grid layout 
B)  Production line layout 
C)  Free-form layout 
D)  Process layout

Question 12

Which of the following is a modern form of direct mail?

Accepted Answer

A)  Catalogs and brochures 
B)  Direct faxing and e-mailing 
C)  Sales letters and mail orders 
D)  Postcards and leaflets

Question 13

Leasing is an option with a considerably lower initial cash outlay and is often the only feasible choice for new businesses.

Accepted Answer

A) True 
 B)False

Question 14

In _____,several different outlets such as a website,direct mail,and traditional retailing are used to reach customers.

Accepted Answer

A)  guerilla marketing 
B)  Internet marketing 
C)  multichannel marketing 
D)  direct sales

Question 15

A(n)_____ is a middleman business which sells to consumers or end-users of a product,typically in single or small quantities.

Accepted Answer

A)  manufacturer 
B)  agent 
C)  wholesaler 
D)  retailer

Question 16

Which of the following direct sales methods is effective for products that need demonstrations or detailed explanations?

Accepted Answer

A)  Industrial sales 
B)  Door-to-door sales 
C)  Vending machines 
D)  Flea market

Question 17

Explain guerilla and multichannel marketing.

Accepted Answer

The answer of Explain guerilla and multichannel marketing....

Question 18

Briefly explain the pros and cons of buying,building,and leasing.

Accepted Answer

The answer of Briefly explain the pros and cons of...

Exam 11: Small Business Distribution and Location

A _____ is a form of direct mail.

What are the payment procedures available in exporting?

E-tailers have high overhead and limited shelf space.

Identify the type of service location in which face-to-face meetings with clients are infrequent.

Traditionally,manufacturing processes are laid out in one of the two formats: grid layout and free-form layout.

A _____ is a concession which covers the time while you prepare your location prior to opening.

In _____,an advertisement is placed in a magazine,newspaper,radio,billboard,or television and includes an order blank with a phone number,e-mail,or snail-mail address,using which customers can place immediate orders.

In a _____ layout,the store is laid out in sections with aisles that angle or meander through the store.

Which of the following statements is true of catalogs?

Which of the following layouts is more typically found in upscale department stores?

Which of the following is a modern form of direct mail?

Leasing is an option with a considerably lower initial cash outlay and is often the only feasible choice for new businesses.

In _____,several different outlets such as a website,direct mail,and traditional retailing are used to reach customers.

A(n) _____ is a middleman business which sells to consumers or end-users of a product,typically in single or small quantities.

Which of the following direct sales methods is effective for products that need demonstrations or detailed explanations?

Explain guerilla and multichannel marketing.

Briefly explain the pros and cons of buying,building,and leasing.