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    Entrepreneurial Small Business
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    Exam 10: Small Business Promotion: Capturing the Eyes of Your Market
  5. Question
    The Process of Dividing the Market into Smaller Portions of People
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The Process of Dividing the Market into Smaller Portions of People

Question 52

Question 52

True/False

The process of dividing the market into smaller portions of people that have certain common characteristics is called stereotyping.

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