A Common Approach to Reconciling the Benefits of Global Scale

Multiple Choice

A common approach to reconciling the benefits of global scale with the need for national differentiation is to:

A) Develop a global brand but rely on local promotional activities
B) Create standard product platforms in terms of design and components,then adapt product features,complementary services,and marketing approaches to national market conditions.
C) Allow major national subsidiaries to the freedom to develop new products,then encourage other national subsidiaries to adopt them
D) Develop globally standardized products but sell them under local brand names