Which of the Following Is Not a Factor in Data

Multiple Choice

Which of the following is not a factor in data analysts' over-use of p-values and NHST in business and marketing research?

A) Time constraints within research encourages quick results.
B) Statistical software encourages the over-use of p-values.
C) Pressure to get a significant result that CEOs can easily understand and apply.
D) Company bonus structures incentivise 'results'.