A Trainee Data Analyst for a Large Social Media Company

Multiple Choice

A trainee data analyst for a large social media company, which has falling site usage, has just completed a study into factors that affect site users' satisfaction levels. However, he finds only one statistically significant factor, which he includes in his report but he deliberately, omits the other six non-significant findings. What is the term for what the data analyst has done?

A) p-hacking
B) HARKing
C) Meta analysis
D) Bayesian analysis