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    Exam 5: Distributing Services through Physical and Electronic Channels
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    Firms Like Dunkin' Donuts and Subway Sharing Space with Quick
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Firms Like Dunkin' Donuts and Subway Sharing Space with Quick

Question 19

Question 19

Multiple Choice

Firms like Dunkin' Donuts and Subway sharing space with quick service restaurants is an example of an) ____________.


A) single source market
B) economy of scale
C) ministore
D) economy of scope
E) multi-brand strategy

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