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    Essentials of Services Marketing
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    Exam 4: Developing Service Products Core and Supplementary Elements
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    Crown Plaza Hotels Are Part of the Intercontinental Hotel Group
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Crown Plaza Hotels Are Part of the Intercontinental Hotel Group

Question 38

Question 38

True/False

Crown Plaza hotels are part of the Intercontinental Hotel Group (IHG) but are usually not identified as part of IHG to protect IHG's exclusive image.

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