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  2. Topic
    Business
  3. Study Set
    Essentials of Services Marketing
  4. Exam
    Exam 4: Developing Service Products Core and Supplementary Elements
  5. Question
    Explain How the Core Product and Supplementary Services Are Integrated
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Explain How the Core Product and Supplementary Services Are Integrated

Question 20

Question 20

Essay

Explain how the core product and supplementary services are integrated in the context of an overnight hotel stay.

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The core product refers to the overnight...

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