A Company's Mission Statement Should Be Sufficiently Descriptive and Include

Multiple Choice

A company's mission statement should be sufficiently descriptive and include which of the following?

A) Identify the company's services and products to give the company its own identity
B) Relate to the buyer's needs that the company seeks to satisfy
C) Identify the customer or market that the company intends to serve
D) Specify the approach taken by the company to satisfy its customer's needs
E) All of the above