Multiple Choice
What is the 40-30-20-10 rule in retailing?
A) A way of figuring who your best and worst customers are
B) A formula for calculating the ratio of expenditures on signage, displays, advertising, and interior decorating
C) An expression of the decline of the value of store space as you move front to back in the store
D) The percentage of customers who move straight into a store, go right, go left, leave before fully entering
Correct Answer:
Verified
Correct Answer:
Verified
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