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Rather Than Trying to Compete Head-To-Head with the Dominant Players

Question 46

Multiple Choice

Rather than trying to compete head-to-head with the dominant players on the Web with greater access to resources, entrepreneurs should consider focusing on ________.


A) serving a market niche
B) serving a geographic niche
C) only brick-and-mortar retail channels
D) building a Web site in-house

Correct Answer:

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