Multiple Choice
The strategic impetus for forward vertical integration is to
A) gain better access to end users,improve market awareness,and/or include the end user's purchasing experience as a differentiating feature.
B) the opportunity to capture the profits being earned by forward distribution allies (and thereby increase the company's own profits) .
C) reduce or eliminate disruptions in the delivery of the company's products to end users.
D) avoid channel conflict.
E) expand a company's geographic coverage.
Correct Answer:

Verified
Correct Answer:
Verified
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