Backward Integration Involves

Multiple Choice

Backward integration involves

A) performing industry value chain activities previously performed by suppliers or other companies engaged in earlier stages of the value chain.
B) linking with businesses within the array of value chain activities to eliminate competition and broaden the product offering.
C) capitalizing on company's underutilized managerial capabilities for achieving greater synergistic cost advantages.
D) reducing the opportunity for achieving greater product differentiation.
E) developing new skills and business capabilities.