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Best-Cost Provider Strategies Are Appealing in Those Market Situations Where

Question 46

Multiple Choice

Best-cost provider strategies are appealing in those market situations where


A) buyers are more quality-conscious than price-conscious.
B) diverse buyer preferences make product differentiation the norm and where a large number of value-conscious buyers can be induced to purchase mid-range products.
C) there are numerous buyer segments,buyer needs are diverse across these segments,only a few of the segments are growing rapidly,and sellers' products are strongly differentiated.
D) buyers are more performance-conscious than value-conscious.
E) a company is positioned between rivals who have ultra-low prices and rivals who have top-notch products in terms of both quality and performance.

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