A Broad Differentiation Strategy Generally Produces the Best Results in Situations

Multiple Choice

A broad differentiation strategy generally produces the best results in situations where

A) buyer brand loyalty is low.
B) few rivals are following a similar differentiation approach.
C) new and improved products are introduced only infrequently.
D) most rivals are seeking to differentiate their products on most of the same features and attributes.
E) price competition is vigorous.