Multiple Choice
Rainbow Resorts Inc.has multiple tropical resorts in various locations.In a crowded market that caters to all kinds of consumers,this resort caters mainly to LGBTQ customers with a guaranteed hassle-free holiday experience at a premium price.What strategy is Rainbow using to gain competitive advantage?
A) A low-cost provider strategy
B) A broad differentiation strategy
C) A focused low-cost strategy
D) A focused differentiation strategy
E) A best-cost provider strategy
Correct Answer:
Verified
Correct Answer:
Verified
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