You Are Writing a Sales Message and Realize That Your

Multiple Choice

You are writing a sales message and realize that your target audience may see the price of your product as an obstacle. Which sentence would be most effective?

A) Our new model XK244 photocopier is more costly than competing models with similar features but is worth the price.
B) You can now lease our new model XK244 for five years for $1250.00.
C) We know that you don't want to invest in a high-priced photocopier.
D) The model XK244 photocopier now copies 100 pages per minute, and comes with a more extensive, longer-term warranty, ensuring years of guaranteed hassle-free performance.