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    Exam 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
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    MICRO-Marketing Effectiveness Is ______________ to Measure Than MACRO-Marketing Effectiveness
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MICRO-Marketing Effectiveness Is ______________ to Measure Than MACRO-Marketing Effectiveness

Question 58

Question 58

Multiple Choice

MICRO-marketing effectiveness is ______________ to measure than MACRO-marketing effectiveness.


A) harder
B) not any easier or harder
C) easier

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