The Marketing Manager

Multiple Choice

The marketing manager:

A) Must make independent decisions and assemble them into a marketing mix.
B) Must creatively blend the four Ps so the firm develops the best mix for the target market.
C) Must integrate the ideas of specialists, such as the product manager, advertising manager, and sales manager.
D) Must make sure that each marketing mix decision works well with the others.
E) All of these alternatives are correct.