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    Basic Marketing Study Set 1
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    Exam 17: Price Setting in the Business World
  5. Question
    Setting a Few Price Levels for a Product Line and Then
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Setting a Few Price Levels for a Product Line and Then

Question 202

Question 202

Multiple Choice

Setting a few price levels for a product line and then marking all items at these price levels is:


A) leader pricing.
B) price lining.
C) product-bundle pricing.
D) penetration pricing.
E) odd-even pricing.

Correct Answer:

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