The Role of "Channel Captain

Multiple Choice

The role of "channel captain":

A) should be taken by producers because they have more power.
B) is to force other channel members to accept the channel captain's plan.
C) should be taken by retailers because they are closer to consumers.
D) may not be necessary if the channel members are satisfied with the "status-quo."
E) is to help a channel system compete more effectively with other channel systems.