Multiple Choice
Regarding product life cycle planning, good marketing managers know that:
A) a "me-too" new brand may immediately enter during market growth or market maturity.
B) every brand must go through the sales decline stage.
C) market introduction is usually profitable for the innovator.
D) any change in an existing product results in a new product life cycle.
E) All of these alternatives are true.
Correct Answer:
Verified
Correct Answer:
Verified
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