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    Basic Marketing Study Set 1
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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
  5. Question
    Marketing-Oriented Managers See Segmenting as a Process of Aggregating People
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Marketing-Oriented Managers See Segmenting as a Process of Aggregating People

Question 236

Question 236

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Marketing-oriented managers see segmenting as a process of aggregating people with similar needs into a group.

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