Multiple Choice
A generic market description should NOT include any:
A) customer needs.
B) geographic area.
C) competitors' names.
D) customer types.
E) all of these should be included in a generic market description.
Correct Answer:
Verified
Correct Answer:
Verified
Q110: Market segmentation is a two-step process that
Q113: When deciding how far to carry the
Q127: Deciding whether a group of customers should
Q141: A variant of the clustering approach relies
Q153: How is "segmenting" different from "combining"?<br>A)Combiners usually
Q168: Which of the following segmenting dimensions probably
Q181: A market in which sellers offer various,often
Q214: A generic market<br>A) may include sellers who
Q253: Clustering techniques<br>A) help sellers fine-tune the marketing
Q271: Segmenting international markets (as contrasted with domestic