Multiple Choice
Which of the following statements about market segmentation is NOT TRUE?
A) It starts by segmenting broad product-markets.
B) It involves naming broad product-markets.
C) A market grid with submarkets can be a visual aid to market segmentation.
D) It segments broad product-markets in order to develop suitable marketing mixes.
E) First-time market segmentation efforts often fail.
Correct Answer:
Verified
Correct Answer:
Verified
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