Multiple Choice
According to the text, segmenting:
A) is a disaggregating or "breaking down" process.
B) assumes that each person should be treated as a separate target market.
C) assumes that all customers can be clustered into profitable market segments.
D) is an aggregating process.
E) uses scientific rules to decide how many submarkets exist.
Correct Answer:
Verified
Correct Answer:
Verified
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