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Jazzy Tile Co

Question 106

Multiple Choice

Jazzy Tile Co. segmented its broad product-market and decided to aim at two different segments, offering each segment a different marketing mix. Jazzy Tile Co. is following the ______________ approach.


A) mass marketing
B) multiple target market
C) combined target market
D) single target market
E) None of these approaches is correct.

Correct Answer:

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