Having Segmented Its Broad Product-Market, Blue Chip, Inc

Multiple Choice

Having segmented its broad product-market, Blue Chip, Inc. feels that three segments are similar enough that-together-they can be treated as one large target market and offered the same marketing mix. Blue Chip, Inc. is following the ______________ approach.

A) mass marketing
B) multiple target market
C) combined target market
D) single target market
E) None of these alternatives is correct.