Multiple Choice
In segmenting the cell phone user product-market, cell phone maker Super Cellular found one segment that valued sending text messages and another that wanted their phone to play MP3 music files. The firm developed a single handset for both market segments and used the same marketing mix in targeting both segments. For this product-market, Super Cellular operated as a ____.
A) combiner
B) value operator
C) market leader
D) segmenter
E) multi-segmenter
Correct Answer:
Verified
Correct Answer:
Verified
Q232: When a company becomes aware that a
Q233: Benefits of focusing on a specific target
Q234: Market segmentation:<br>A) means the same thing as
Q235: Qualifying dimensions<br>A) need to be very specific.<br>B)
Q236: Marketing-oriented managers see segmenting as a process
Q238: Which of the following would be a
Q239: The qualifying dimensions help identify the "core
Q240: Target marketers create marketing mixes for:<br>A) all
Q241: In the seven-step approach to market segmentation<br>A)
Q242: The first step in market segmentation should