Which of the Following Statements About "Segmenting" and "Combining" Is

Multiple Choice

Which of the following statements about "segmenting" and "combining" is TRUE?

A) Combiners usually have more sales potential than segmenters.
B) A combiner tries to meet the demand in several segments.
C) Segmenters try to develop a marketing mix that will have general appeal for several market segments--to obtain economies of scale.
D) A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
E) Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.