Multiple Choice
A generic market description should NOT include any:
A) customer needs.
B) geographic area.
C) competitors' names.
D) customer types.
E) It should include all of the above.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q43: If a company plans to sell its
Q48: Strategy decisions pertaining to product features, packaging,
Q63: A generic market description looks at market
Q96: Saying that a good market segment should
Q144: A product-market is one in which<br>A) demand
Q151: The main difference between naming broad product-markets
Q153: Which of the following statements about "segmenting"
Q158: A firm is most likely to rely
Q195: Cost considerations usually favor more aggregating and
Q242: The first step in market segmentation should