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    Exam 4: Focusing Marketing Strategy With Segmentation and Positioning
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    BEHAVIORAL (Rather Than DEMOGRAPHIC) Segmenting Dimensions Include
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BEHAVIORAL (Rather Than DEMOGRAPHIC) Segmenting Dimensions Include

Question 98

Question 98

Multiple Choice

BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include:


A) family life cycle.
B) geographic location.
C) education.
D) social class.
E) purchase relationship.

Correct Answer:

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