Multiple Choice
Tom and Sally Jones are preparing to purchase a new car.He currently has a Toyota Camry and she has a Honda Accord.They now have two children under age 5,so they plan to trade in Sally's car to purchase a minivan.Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable.In this purchase situation,Tom and Sally's family life cycle stage is a _____________ segmenting dimension,and the benefit Sally seeks (reliability) is a _____________ segmenting dimension.
A) geographic; demographic
B) demographic; behavioral
C) geographic; behavioral
D) demographic; geographic
E) behavioral; demographic
Correct Answer:
Verified
Correct Answer:
Verified
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