Multiple Choice
Compared to qualifying dimensions, determining dimensions
A) are more likely to be related to whether a customer will make a purchase in the product-market at all.
B) help identify the "core benefits" offered to everyone in the product market.
C) are usually much more specific.
D) are relevant to including a customer type.
E) None of these is true.
Correct Answer:

Verified
Correct Answer:
Verified
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