"Positioning" Might Cause a Marketing Manager To

Multiple Choice

"Positioning" might cause a marketing manager to:

A) introduce a new product for a segment with unsatisfied needs.
B) change a product's promotion to make its image fit more closely with the needs and attitudes of the target market.
C) shift attention to another market segment where competition is weaker.
D) physically change his or her product to compete more effectively with a competitor aiming at the same target market.
E) Any of these could be true.