Multiple Choice
When PepsiCo asked its advertising agency to develop an advertising program for its Mountain Dew soft drink, it gave the agency a statement describing the age and fun-loving spirit of its target market and the one-of-a-kind citrus flavor of the new product, what type of statement was this?
A) Clustering
B) Determining
C) Combining
D) Positioning
E) Qualifying
Correct Answer:
Verified
Correct Answer:
Verified
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