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Aiwa Industries Sells Directly to Auto Parts Retailers and Is

Question 27

Multiple Choice

Aiwa Industries sells directly to auto parts retailers and is trying to set a price on a radar detector so that its retailers can sell it for $100. If the retailers need a 30 percent markup--and Aiwa can produce the item for $35--what markup could Aiwa take for itself?


A) 35%
B) 100%
C) 30%
D) 70%
E) 50%

Correct Answer:

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