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A Marketing Manager Who Uses SALES AND MARKETING MANAGEMENT'S "Buying

Question 36

Multiple Choice

A marketing manager who uses SALES AND MARKETING MANAGEMENT'S "Buying Power Index" (BPI) to forecast sales is using the:


A) factor method (using several factors) .
B) NAICS code method.
C) factor method (using one factor) .
D) trend management method.
E) substitute method.

Correct Answer:

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