Sales Forecasting Using the Jury of Executive Opinion, Sales Force

Multiple Choice

Sales forecasting using the jury of executive opinion, sales force estimates, and/or market tests may be especially useful when:

A) the company's marketing mix has changed a lot.
B) the company is introducing new products.
C) conditions are changing in the marketplace.
D) the company is in unstable, fluctuating markets.
E) All of these alternatives are correct.