What Should You Do When a Customer Raises Objections During

Multiple Choice

What should you do when a customer raises objections during a sales call?

A) Acknowledge objections as they arise and respond to them.
B) Ignore them; the customer will forget about them by the time the call is over.
C) Shorten the sales call; don't waste time on a customer who has objections to your product or service.
D) Pretend that you didn't hear the customer.
E) Convince the customer they are wrong.