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    Exam 5: Developing the Right Marketing Mix and Plan
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    Marketing Inspired by a Commitment to a Social, Political or Environmental
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Marketing Inspired by a Commitment to a Social, Political or Environmental

Question 12

Question 12

Multiple Choice

Marketing inspired by a commitment to a social, political or environmental issue is called ________.


A) socially responsible business
B) philanthropy
C) cause-related marketing
D) person marketing

Correct Answer:

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