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    Exam 5: Developing the Right Marketing Mix and Plan
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    Define Philanthropy and Explain Why Some Marketing Experts Call Philanthropy
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Define Philanthropy and Explain Why Some Marketing Experts Call Philanthropy

Question 14

Question 14

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Define philanthropy and explain why some marketing experts call philanthropy "the fifth P," and why it is important to entrepreneurs.

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Philanthropy is the giving of money, tim...

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