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    Exam 3: Designing a Competitive Business Model and Building a Solid Strategic Plan
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    A Company That Offers Superior Product Quality, Extra Customer Service
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A Company That Offers Superior Product Quality, Extra Customer Service

Question 48

Question 48

Multiple Choice

A company that offers superior product quality, extra customer service, and fast delivery times is pursuing a:


A) cost-leadership strategy.
B) differentiation strategy.
C) concentration strategy.
D) strategic alliance.

Correct Answer:

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