Which of the Following Is a Danger in Choosing a Differentiation

Multiple Choice

Which of the following is a danger in choosing a differentiation strategy?

A) Focusing only on physical characteristics of a product or service and ignoring important psychological factors, such as status, prestige, image, and customer service
B) Choosing a market that is not large enough to be profitable
C) Misunderstanding the firm's true cost drivers
D) All of the above